Marketing Management, Global Edition

Marketing Management, Global Edition

حالة التوفر :   متوفر
40,000 دينار
النوع :

Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.


  • File Size: 91850 KB
  • Print Length: 832 pages (2 Parts)
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Pearson; 15 edition (September 15, 2015)
  • Publication Date: September 15, 2015
  • Language: English
  • ASIN: B07XTMRFF5


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